Condé Nast Index

The new Swarovski starring Julia Garner

An award-winning Burberry campaign

Marc Jacobs content and events

Dior styling content

Polo Loves New York content series

Coach social series

Fendi styling content

Valentino party collection

adidas UltraBoost social series

Gucci content series

Giving Swarovski a Whole New Shine

Having just taken over as creative director of Swarovski, Giovanna Battaglia Engelbert wanted to totally change the perception of the brand. After casting Julia Garner, we filmed a hero video that showed her character reimagining her life after putting on various pieces of Swarovski jewelry.

Drumroll, please. Suddenly, you’re shimmying through Midtown in a pair of classic clip-on earrings, trés ladies-who-lunch but with a pop of punkish purple for a twist. Where’s that yellow taxi taking you, babe? Perhaps you’d like to dance on tables in your illusion choker—the kind of versatile item a daring gal can wear with a T-shirt or a gold Grecian gown. A snap of the fingers—now you’re queen of the night, sashaying down hotel hallways with Swarovski’s tiara-like Stella headband perched on your royal head. The world is your stage.

If Burberry Were An Animal…

Burberry needed help reaching American customers with their new ethos. Specifically, personifying the themes within the collection in a way that felt cool and authentic. We cast an array of “real” people with strong social followings and truly singular fashion POVs to answer the question, “If you were an animal what animal would you be?” (This was loosely inspired by a popular British parlor game.)

When Burberry’s Riccardo Tisci decided to introduce a new animal kingdom-inspired house code for the Spring 2020 Collection, he turned to none other than Thomas Burberry—the man who founded the quintessentially British brand back in 1856. It was he who originally chose the charging horse as the house’s emblem, and chose a unicorn to symbolize his own family. In Mr. Burberry, Tisci found the perfect entry point through which to layer his own youth-quake-inflected, animalistic aesthetic. Specifically it was Mr. Burberry’s Victorian era—the ideas and interests of the times, including a particular fascination with the animal kingdom—that dovetailed with Tisci’s own long-standing interest in the people and peccadillos of Queen Victoria’s reign.

A Color Diary for
The Color Collection
By Marc Jacobs

Marc Jacobs’ vibrant new casual accessory and apparel collection calls to mind the vibrant palette of the city that never sleeps.

These days, every outing—no matter how magnificent or mundane—seems to have the lush charm of an old Technicolor film. Naturally, this moveable feast for the eyes has made getting dressed a more colorful affair as well. Enter The Color Collection by Marc Jacobs, which combines vivid hues with casual cuts for everything from adding a splash of color to tackling full-on tonal dressing. For a glimpse of just how easily the rainbow of city life can come into focus if you know where to look, read on for a diary of NYC comings and goings in living color.

And A Rebranded Nightlife Hotspot
For Marc Jacobs Monogram

Dior 30 Montaigne

How does a modern Dior woman wear the brands pillar 30 Montaigne collection?

In this play on BTS at a photoshoot styleout, Vogue stylist Max Ortega builds eight looks that take the brands permanent collection pieces into cool girl territory.

Polo Loves New York

Over the course of a few months, Polo aimed to really connect its brand identity with that of young, creative, cool New Yorkers. Starting with a piece of simple fashion writing, we then cast Cassi Naomda, Hailey Benton Gates, Mikyako Bellizzi and Sade Lythcott to star in 3 pieces of content.

Coach Quiltie

Influencer campaign with Beverly Nguyen, Frank Ayzenberg & Alessandra Garcia.

Fendi Coats For Fall

A straight forward set of fashion images meant to show the easy wearability of this early Kim Jones for Fendi collection, acting as an accessible (more commercial) counterpoint to the brand campaign.

The Party Collection

Valentino wanted to portray the Alcove bag and their Holiday “Party Collection” in a manner that was a little more punk and sultry than they felt they were normally perceived.

Ultraboost for the Fashion Girlies

Without telling a fashion message per se, adidas aimed to connect it’s latest technical innovations in running footwear to a female audience of creative women—women who weren’t pro runners, but who took running seriously while being movers and shakers in their respective creative fields.

So we asked Christy Turlington,the ultimate do-it-all supermodel turned mom-trepeneur, a simple question, ‘What if you gave up walking and ran everywhere you had to go?’

In support of the Christy Turlington hero video campaign, we worked Vogue, Glamour, Allure, Teen Vogue, and Self to curate 11 influeners to put their own spin on all day running in the UltraBoost.

Featuring Coco Baudel, Alessandra Garcia, Emily Abbate, Annie Greenberg, Gina Danza, Mekdes, Jules Lorenzo, Brenn Lorenzo, Madelynn De Le Rosa, Ann Mazur, and Jacky Hunt Broersma.

A Gucci It-bag Relaunch

Gucci’s iconic Jackie bag is of course named after the iconic Jackie Kennedy. To the younger generation though, while Jackie Kennedy is perhaps iconic, she doesn’t resonate. So we worked with Instagram star @Siduations (who’s known for creating photoshopped, surreal mashups of fashion personalities) to reinterpret the character of Jackie for the younger generation.

…Made Personal

Campaign extended through emotional storytelling from top industry fashion writers, connecting the Jackie bag to the full Gucci offering.